Mini MBA in Customer Experience Management

Master Customer
Experience

A practical, practitioner-led Mini MBA in CXM for professionals who want to lead with purpose, advance the strategic value of CX, and deliver better customer outcomes.

10 online modules Optional live trainer support Honours case study option Certificate on completion

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Introducing the programme

Built by people who have led impactful CX change.

The Mini MBA in Customer Experience Management is created by practitioners who have led CX teams and delivered award-winning programmes. It is designed for professionals who want to lead with purpose, advance the strategic value of CX in their organisations, and learn global best practice to deliver stronger customer outcomes.

Whether you are looking to grow your expertise, learn best practice or perfect your leadership capabilities in CX, this practical course provides a defined strategic framework, a full toolkit of practices, and encourages the right customer-centric mindset to make a meaningful impact through CX.

Academic rigourDesigned with structure, depth and practical application.
Real-world applicationRooted in award-winning practices, case studies and tools.
Flexible learningSelf-paced online modules with optional live support.
Christopher Brooks and Michael Brandt invite participants to the Mini MBA in CXM live Open Day on Thursday 27 August 2026
Open Day

Upcoming Open Day with Christopher Brooks and Michael Brandt

Join Christopher Brooks and Michael Brandt for a practical introduction to the Mini MBA in CXM, sample the programme approach, and ask questions before deciding your next step.

Date Thursday 27 August 2026
Session 1 10:00 AM BST Europe: 11:00 AM CEST · 12:00 PM EEST
United States: 5:00 AM EDT · 4:00 AM CDT · 2:00 AM PDT Continue to registration ↓ Session 2 3:00 PM BST Europe: 4:00 PM CEST · 5:00 PM EEST
United States: 10:00 AM EDT · 9:00 AM CDT · 7:00 AM PDT Continue to registration ↓

Choose the session that works best for you. The registration form appears alongside this information.

Reserve your place

Choose your preferred Open Day session.

Complete the short form below and select either the 10:00 AM BST or 3:00 PM BST session.

Learning outcomes

Walk away with tools, strategy and the confidence to drive CX impact.

Across the modules, you will learn how to connect customer outcomes, commercial impact and internal change in a way your organisation can actually use.

Understand CXM principlesBuild a strong foundation in Customer Experience Management.
Build CX strategyAlign customer experience priorities with business goals.
Establish an operating modelCreate the conditions for customer-centric work to happen.
Identify pain pointsFind and fix the moments that damage customer outcomes.
Map journeysOptimise end-to-end customer journeys with clarity.
Use feedback effectivelyApply proven frameworks and measurement tools for improvement.
Lead internal changeFoster a customer-first culture across teams.
Design for loyaltyCreate experiences that deliver customer and business results.
Adopt the right mindsetBecome more customer-centric in how you lead and decide.
Learning format

One Day Live Training

A practical preview, not a sales pitch. Experience the Mini MBA approach through a focused, interactive day led live by programme creators Christopher Brooks and Michael Brandt.

Live online training

Explore structured CX learning in one practical day

Designed for professionals who want to apply Customer Experience Management thinking before deciding whether to progress to the full Mini MBA in CXM.

The day combines trainer-led discussion, practical application and real-world examples, while showing how the wider programme is structured.

Course fee: £300, including all training materials. Upgrade to the Mini MBA in CXM within six months for £400 instead of the standard £700.

Social Pricing may be available for individuals from emerging markets and non-profit or social impact organisations, assessed case by case.

Modules covered

Three selected Mini MBA modules

Build a practical foundation in CX thinking, measurement and strategy.

Module 1Introduction to Customer Experience Management
Module 5Metrics and Measurement in CX
Module 3Building a CX Strategy
DateTo be confirmed
Time9:00 AM – 5:00 PM BST
Format1-day live online training
Includes3 Mini MBA modules
Enquire about the One Day Live Training
Learning Format: Full Mini MBA in CXM

Full Mini MBA in Customer Experience Management (CXM)

Across 11 modules, the Mini MBA in CXM takes you through customer psychology, strategy, journey design, measurement, leadership, digital transformation and future-proofing your customer experience approach.

Module 1 Introduction to Customer Experience Management
Module 2 The Psychology of Customers
Module 3 Building a CX Strategy
Module 4 Understanding the Customer Journey
Module 5 Metrics and Measurement in CX
Module 6 Keeping the Voice of the Customer in the Business
Module 7 Leadership, Mindset and Culture in CX
Module 8 Digital Transformation and CX
Module 9 Crisis Management and CX Resilience
Module 10 From Governance to Future-Proofing Your CXM
Module 11 Optional Honours Module: Case Study
Who it is for

Designed for progressive managers and leaders.

Ideal for people working in Customer Experience, or impacted by Customer Experience in their roles. No prior CX qualification is required.

CX Managers & LeadersFor professionals who want to sharpen their strategic impact.
Marketing, Operations & Service ProfessionalsFor those looking to add CX to their skillset.
Team Leads & Business OwnersFor leaders who want to embed CX thinking into culture.
Career Switchers & Aspiring CX ProsFor those ready to stand out in a competitive market.

You will need a curious mind, a people-first mindset, and the drive to improve the management of customer experiences in your organisation.

Mini MBA at a glance

Mini MBA in Customer Experience Management

  • Modules: 10 online CXM modules.
  • Optional module: 11th module for case study submission.
  • Created by: award-winning global CXM specialists Christopher Brooks and Michael Brandt.
  • Built to be: flexible, focussed, and designed around your schedule.

Recognition on completion

Certificate after finishing 10 formally designated and professionally valuable modules.

Honours certificate with additional Honours level certification via case design.

No renewal requirement, exemption course and large fee obligation.

Hosted by

Learn from practitioners who have led the work.

The Mini MBA is hosted by Christopher Brooks and Michael Brandt, experienced CXM practitioners with a track record of helping organisations improve customer outcomes.

Christopher Brooks
Trainer

Christopher Brooks

Customer experience specialist, practitioner and educator helping leaders connect CX strategy with business performance.

Michael Brandt
Trainer

Michael Brandt

Customer experience and organisational change practitioner focused on practical frameworks that teams can use.

What participants say

Practical, credible and immediately useful.

“The course helped me connect CX thinking with organisational priorities in a way I could apply straight away.”

Mini MBA participant

“A clear, structured and practical approach to Customer Experience Management.”

Programme attendee

“The frameworks and examples made the learning feel immediately relevant to real business challenges.”

CX leader
For organisations

Corporate training for teams who need a common CX language.

The programme can support teams looking to build shared capability, align around customer outcomes, and apply CXM principles consistently across the organisation.

Build internal capability without starting from zero.

Use the Mini MBA as a structured learning path for teams, managers and leaders who need practical CXM knowledge they can apply to current business challenges.

FAQs

Questions people usually ask before enrolling.

Is this a formal MBA?

No. It is a Mini MBA in Customer Experience Management, designed as a practical professional development programme.

Do I need previous CX experience?

No formal CX qualification is required. It is suitable for people already in CX as well as those impacted by CX in their roles.

Can I study around work?

Yes. The online modules are designed to be flexible, with a suggested pace across 6–12 weeks.

What is the Honours option?

The optional 11th module allows participants to submit a case study and pursue Honours level recognition.

What is the Open Day?

A 45-minute session to meet the trainers, see sample content, understand the format and ask questions.

What is the 1-Day Live Training?

A hands-on introduction covering three Mini MBA modules, designed to help participants experience the approach before continuing into the full programme.

Choose the next step in your learning journey

Choose the next step that fits your situation.

View the upcoming Open Day options if you want to explore first, register for the full programme if you are ready, or contact us with a question.