Trainer
Christopher Brooks
Customer experience specialist, practitioner and educator helping leaders connect CX strategy with business performance.
Mini MBA in Customer Experience Management
Master
Customer
Experience
A practical, practitioner-led Mini MBA in CXM for professionals who want to lead with purpose, advance the strategic value of CX, and deliver better customer outcomes.
10 online modules
Optional live trainer support
Honours case study option
Certificate on completion
Introducing the programme
Built by people who have led impactful CX change.
The Mini MBA in Customer Experience Management is created by practitioners who have led CX teams and delivered award-winning programmes. It is designed for professionals who want to lead with purpose, advance the strategic value of CX in their organisations, and learn world’s best practices to fulfil customer outcomes more effectively.
Whether you are looking to grow your expertise, learn best practice or perfect your leadership capabilities in CX, this practical course provides a defined strategic framework, a full toolkit of practices, and encourages the right customer-centric mindset to make a meaningful impact through CX.
Academic rigourDesigned with structure, depth and practical application.
Real-world applicationRooted in award-winning practices, case studies and tools.
Flexible learningSelf-paced online modules with optional live support.
Open Day
Discover the Mini MBA before you enrol.
Open Days are available for professionals and organisations considering the Mini MBA in CXM. Use the session to understand the course, ask questions, and make a confident choice.
- Meet Christopher Brooks and Michael Brandt, the creators and trainers.
- View a sample of the course content.
- Understand more about the learning format.
- Ask questions specific to your learning objectives.
- Receive a free A-Z of Customer Experience.
45 minutes
A practical preview, not a sales pitch.
Various organisations have attended Open Days and subsequently signed their teams up to complete the course.
Learning outcomes
Walk away with tools, strategy and the confidence to drive CX impact.
Across the modules, you will learn how to connect customer outcomes, commercial impact and internal change in a way your organisation can actually use.
Understand CXM principlesBuild a strong foundation in Customer Experience Management.
Build CX strategyAlign customer experience priorities with business goals.
Establish an operating modelCreate the conditions for customer-centric work to happen.
Identify pain pointsFind and fix the moments that damage customer outcomes.
Map journeysOptimise end-to-end customer journeys with clarity.
Use feedback effectivelyApply proven frameworks and measurement tools for improvement.
Lead internal changeFoster a customer-first culture across teams.
Design for loyaltyCreate experiences that deliver customer and business results.
Adopt the right mindsetBecome more customer-centric in how you lead and decide.
Learning format: One Day Live Training
One Day Live Training
Your introduction to structured CX learning. This live, practical session offers a hands-on experience of the Mini MBA in Customer Experience Management, giving participants insight into both the approach and programme content.
Live training day
Designed for Professionals
This one-day live training experience is designed for professionals who want to explore Customer Experience Management through a focused, interactive learning experience before deciding whether to progress into the full Mini MBA in CXM programme.
The session combines trainer-led discussion, practical application and real-world examples, while providing insight into the wider programme and how the full learning journey is structured.
Online course is delivered live by Mini MBA in CXM creators Christopher Brooks and Michael Brandt
Course fee of £300 for 1 days training, including all materials. Reduced rate of £400 (standard price £700) if you upgrade to Mini MBA in CXM within 6 months. Lexden Group is committed to widening access to professional education. We offer Social Pricing for individuals and organisations who may not be able to access standard commercial rates, including: • Individuals from emerging markets • Non-profit and social impact organisations Social Pricing is assessed on a case-by-case basis.Modules covered
Three selected Mini MBA modules
The One Day Live Training covers three selected modules from the Mini MBA in CXM, giving participants a strong foundation in CX thinking, measurement and strategy.
Module 1
Introduction to Customer Experience Management
Module 3
Building a CX Strategy
Module 5
Metrics and Measurement in CX
Ideal for professionals who want a practical entry point into structured CX training before committing to the full programme.
Date
Thursday 28 May
Time
9:00 AM – 5:00 PM BST
Format
1-day live online training
Includes
3 Mini MBA modules
Learning Format: Full Mini MBA in CXM
Full Mini MBA in Customer Experience Management (CXM)
Across 11 modules, the Mini MBA in CXM takes you through customer psychology, strategy, journey design, measurement, leadership, digital transformation and future-proofing your customer experience approach.
Module 1
Introduction to Customer Experience Management
Module 2
The Psychology of Customers
Module 3
Building a CX Strategy
Module 4
Understanding the Customer Journey
Module 5
Metrics and Measurement in CX
Module 6
Keeping the Voice of the Customer in the Business
Module 7
Leadership, Mindset and Culture in CX
Module 8
Digital Transformation and CX
Module 9
Crisis Management and CX Resilience
Module 10
From Governance to Future-Proofing Your CXM
Module 11
Optional Honours Module: Case Study
Who it is for
Designed for progressive managers and leaders.
Ideal for people working in Customer Experience, or impacted by Customer Experience in their roles. No prior CX qualification is required.
CX Managers & LeadersFor professionals who want to sharpen their strategic impact.
Marketing, Operations & Service ProfessionalsFor those looking to add CX to their skillset.
Team Leads & Business OwnersFor leaders who want to embed CX thinking into culture.
Career Switchers & Aspiring CX ProsFor those ready to stand out in a competitive market.
You will need a curious mind, a people-first mindset, and the drive to improve the management of customer experiences in your organisation.
Mini MBA at a glance
Mini MBA in Customer Experience Management
- Modules: 10 online CXM modules.
- Optional module: 11th module for case study submission.
- Created by: award-winning global CXM specialists Christopher Brooks and Michael Brandt.
- Built to be: flexible, focussed, and designed around your schedule.
Recognition on completion
Certificate after finishing 10 formally designated and professionally valuable modules.
Honours certificate with additional Honours level certification via case design.
No renewal requirement, exemption course and large fee obligation.
Hosted by
Learn from practitioners who have led the work.
The Mini MBA is hosted by Christopher Brooks and Michael Brandt, experienced CXM practitioners with a track record of helping organisations improve customer outcomes.
Trainer
Michael Brandt
Customer experience and organisational change practitioner focused on practical frameworks that teams can use.
What participants say
Practical, credible and immediately useful.
“The course helped me connect CX thinking with organisational priorities in a way I could apply straight away.”
Mini MBA participant“A clear, structured and practical approach to Customer Experience Management.”
Programme attendee“The frameworks and examples made the learning feel immediately relevant to real business challenges.”
CX leaderFor organisations
Corporate training for teams who need a common CX language.
The programme can support teams looking to build shared capability, align around customer outcomes, and apply CXM principles consistently across the organisation.
Build internal capability without starting from zero.
Use the Mini MBA as a structured learning path for teams, managers and leaders who need practical CXM knowledge they can apply to current business challenges.
FAQs
Questions people usually ask before enrolling.
No. It is a Mini MBA in Customer Experience Management, designed as a practical professional development programme.
No formal CX qualification is required. It is suitable for people already in CX as well as those impacted by CX in their roles.
Yes. The online modules are designed to be flexible, with a suggested pace across 6–12 weeks.
The optional 11th module allows participants to submit a case study and pursue Honours level recognition.
A 45-minute session to meet the trainers, see sample content, understand the format and ask questions.
A hands-on introduction covering three Mini MBA modules, designed to help participants experience the approach before continuing into the full programme.
Choose the next steps in your learning journey
Choose the next step that fits your situation.
Use the Open Day if you want to explore first, register for the full course if you are ready, or enquire about the live training day and corporate options.