Customer CentrIQtm
“For the first time,
CX makes sense to me”
"Customer CentrIQTM gives me a clear customer centricity profile and maturity baseline —
so I finally know where we stand and what to focus on next."
Take the test. Takes 20 mins.
You will receive your Customer CentrIQTM score and profile immediately on completion.
Understand customer-centrIQTM personalities
Customer CentrIQTM personality profiles help you understand how people think, act, and make decisions in relation to customers.
Each type reveals what shapes behaviour day to day:
where insight comes from, how work gets done, and how value is shared with others.
Understand your customer centric self
Customer CentrIQTM personality types help you understand
your customer centric mindset and how that impacts your decisition making.
You will discover what shapes your decisions, affects how you act in customer situations, and where your natural strengths and blind spots are.
This self-awareness helps you work more effectively and build stronger relationships with others.
Understand your team better
Customer CentrIQ™ helps you understand how different customer-centric mindsets shape behaviours and decisions within a team.
It reveals how people naturally approach customer situations — making it easier to work together with intent, not assumption.
It supports:
- clearer communication
- fewer misunderstandings
- better collaboration
- more meaningful development conversations
Customer CentrIQ™ works for individuals and teams of any size, providing a shared language for customer centricity.
What others says about Customer CentrIQTM
— Jason M.
Customer CentrIQTM helped me put words around things I already felt but couldn’t explain.
It gave me clarity about my strengths and where I need to grow when working with customers.”
— Product Manager, Technology Company
— Emily R.
“What I liked most is how simple it is.
It helped our team understand why we approach customers differently, without judging or labelling anyone.”
— Head of Customer Operations
Frequently Asked Questions
What is Customer CentrIQ?
Customer CentrIQ™ is a framework and personality test that helps you understand how customer-centric your mindset really is.
It measures your profile across seven key behaviours that define customer-centric leaders, showing both your strengths and where you need to develop. It’s not a label. It’s a mirror.
What is the difference between type and maturity?
Your type reflects how your customer-centric mindset is shaped — your natural tendencies and behavioural profile.
Your maturity shows how developed that mindset is — how consistently and effectively you apply those behaviours in real situations.
You can have a clear type and still need to build maturity. Like a muscle, it only grows with deliberate work.
Who is Customer CentrIQ for?
Customer CentrIQ™ is for leaders, managers, consultants, and professionals who want to improve their impact on customer experience.
If you’re willing to be honest with yourself, reflect on your behaviours, and put in the work to grow, this is for you.
If you’re already curious about your mindset, you’ve taken the first step.
Curious to know your customer centric profile?
The Launchpad
Northgate End
Bishops Stortford
Herts
CM23 2ES
